Business Practices


Our approach to accelerate time to market and make value propositions suitable to specific market niches is funded in our solutions focus coming from the market to the technology.

We do not pretend to be an intermediary between the Vendor and The Market. We build the channel and help the product flow thru the best and more cost effective way to the end user. Our revenues come from the success of our cutomer's business and we are compensated for valuable results afrter covering some basic expenses.

Our Market Accelerator Concept (The Prism).

In order to accelerate entrance to the Latin American Market, we have built a model that generates humongous synergies between parties, reducing cost and time and allowing getting to the bottom line at a fraction of the cost.

Like a Prism, you always can generate a concetration effect in one face by using the other two.

Each side of the prism receives de benefits of the other two.

Vendors are companies willing to provide a solution to a market. Usually are manufacturers or service providers.

The Network of contacts are key persons or organization, seasoned, well known and knowledgeable in a specific practice, market, discipline, well respected with high level of credibility. They usually provide liaison and lobbing.

Channels are companies or organizations in of the supply chain which move the product from the Manufacturer to the end user. In the international arena, it is typical to have at least two tier channels due complexity generated by trading between geographies.

Vendors Benefits from Channels and Network of Contacts by pushing and pulling their products transformed or integrated in Solutions which add value to the end customer. Lambda has the expertise in the transformation to Solutions in the Latin American Market, has a established network of contacts and has direct access to a vast chain of resellers and integrators in the region built over the past years.

Network Contacts benefits from Vendors and Channels by allowing them to promote and provide advise and good recommendations to their close related executives and decision makers. Lambda provides them with the tools and high level knowledge to identify opportunities of business and feed their relationships with valuable propositions.

And finally Channels can evolve as the technology changes and adapt quickly their skills by having access to good vendors, new technologies and get the benefits of a red of contacts that will pull the solutions. Lambda is a key piece to reduce the learning curve of the channel and help pulling the product under specific solutions to specific market needs and segments.

What we offer to VENDORS

What we offer to CHANNELS

What we offer to CONTACTS